Sustainable Design & Biomimicry

23 Jan

The consumer world says it’s ready for the dawn of recyclable, compostable and degradable material…but are we? Today’s class chatted about the creation of SunChips and their compostable bag.

By most measures, the product roll out was a flop.

875_sunchips

SunChips compostable bag

One suggestion would have been to incorporate the actual sound into the marketing approach. One student’s suggestion, “The Sound of Nature” and then going on to demonstrate how this product would help the environment. Check out the video here. Your thoughts?

How do we move closer to creating a world where the products that humans create, use and dispose of resemble more of the ‘natural world’? What role do designers, if any, have to play in developing sustainable – both in production and consumption – goods for the planet?

For more on biomimicry (the real science stuff)…

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