Sustainable Design & Biomimicry

23 Jan

The consumer world says it’s ready for the dawn of recyclable, compostable and degradable material…but are we? Today’s class chatted about the creation of SunChips and their compostable bag.

By most measures, the product roll out was a flop.


SunChips compostable bag

One suggestion would have been to incorporate the actual sound into the marketing approach. One student’s suggestion, “The Sound of Nature” and then going on to demonstrate how this product would help the environment. Check out the video here. Your thoughts?

How do we move closer to creating a world where the products that humans create, use and dispose of resemble more of the ‘natural world’? What role do designers, if any, have to play in developing sustainable – both in production and consumption – goods for the planet?

For more on biomimicry (the real science stuff)…


Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: